Half of All Customers Come In Because of the Sign
The amount invested into a quality business sign cannot be overstated. Half of all customers who come into any business do so because of the sign that is displayed out front. It doesn’t necessarily have to be a branded sign that accomplishes this either – some businesses display menus, while others display special sales on specific products. Consider the other side of the equation in that 35% of people wouldn’t even know your business was at its location unless you have a sign displayed and you can begin to see the importance of having a quality business sign.